and Noel Turner were born in 1955 in the small seaside
town of Wanganui on the North Island of
New Zealand. Their father and grandfather were hardworking
fisherman, hunters, and farmers.
grew up in humble surroundings. Their childhood was
a boy's dream full of adventure, wildlife, sealife,
hunting and fishing. Noel left school at the age of
16 to go fishing on the high-seas with his father, and
John followed shortly thereafter. The wild unforgiving
seas, the life-threatening experiences, the constant
struggles and adversity, prepared them for the journey
the mid-seventies John and Noel were excited by reports
from scientists that the greenlip mussel from New Zealand
contained extraordinary health benefits for people who
suffer from asthma and arthritis. They had a "wellness
vision" for the product and took action.
and Noel Turner were among a handful of individuals
who pioneered the greenlip mussel industry. They began
farming the greenlip mussel - but unfortunately the
excitement and demand for the natural anti-inflammatory
extract from the greenlip mussel was short-lived due
to lack of demand, research, and investment.
vision for the product was well ahead of its time. Undeterred,
they decided to reposition the greenlip mussel as a
high-end gourmet shellfish for the food industry. In
the early 80's they founded KIWICLAMS and entered the
mussel processing business.
to be at the forefront of the emerging greenlip mussel
industry, the Turner brothers processed and exported
the very first container of greenlip mussels (under
the KIWICLAMS brand) out of New Zealand to the United
States in 1982.
were extremely challenging times both for the Turner
brothers and the industry as the greenlip mussel was
virtually unknown outside of New Zealand.
1985 Noel moved to the USA to promote the greenlip mussel.
Over the course of the next 23 years Noel and John visited
over 20,000 restaurants and hotels across America, Europe,
Japan, and Asia to introduce the greenlip mussel.
Noel and John Turner wish to share their "wellness
vision" with everyone - bringing you the most powerful
and effective anti-inflammatory omega-3s and antioxidants